2009 Financial Models for E-books and E-Journals

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Financial Models for E-books and E-journals

How do you measure financial success for e-books and e-journals? What specific models, if any, have proven successful? Will the financial models for the e-format blur the distinctions between how we sell e-books and e-journals? This lively round-table discussion will attempt to answer these and related questions.

Discussants: Steve Cohn, Director, Duke University Press; Carol Kasper, Marketing Director, University of Chicago Press; Rebecca Simon, Director, Journals & Digital Publishing, University of California Press

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